Clash of the Cupcake Chains: Sprinkles v. Gigi's Cupcakes

Clash of the Cupcake Chains: Sprinkles v. Gigi's Cupcakes

When Gigi's opened three stores in Phoenix (click here for more info on their stores), the Phoenix New Times decided to "pit the two biggest names in cupcakes..." against each other.  They chose our deliciously-famous Scarlett's Red Velvet cupcakes and tasted it against another cupcakery's red velvet cupcake.  Here's what they determined as "the verdict":

The Verdict: While we've certainly developed a taste for Sprinkles' dense cake and sweet frosting combo, we say Gigi's take the cake - er, cupcake, that is. Between the refined presentation and overall more well-balanced flavors we have wonder if maybe, just this time, bigger is actually doing it better."

Read full article here.

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